This introduction letter not only personalizes the resume but it also allows you to emphasize, and expand on, the relevant skills and qualifications that you possess for the particular position or company  you are applying to.

Unless told otherwise, your resume should ALWAYS have a cover letter.

Cover Letters vs. Broadcast Letters

The two most common types of introduction letters are cover letters and broadcast letters. A cover letter is used to respond to a particular job posting (or anytime when applying for a specific position), while a broadcast letter is used to introduce yourself to a particular organization that the individual is interested in working with. Cover letters and broadcast letters are quite similar.

In this section we are looking specifically at cover letters, but most of the advice applies to both. One key difference is that broadcast letters should only be written once you have thoroughly researched the organization and have a clear idea of how you can benefit them.

What should a cover letter do?

The cover letter has two main goals:

1. Get the potential employer to read your resume.
2. Combined with your resume, get them interested enough to schedule an interview with you.

Cover letters are like sales pitches targeted to a specific market (one company). You are the product. In order to market yourself, a cover letter must:

• Add a personal touch to your application, giving the reader some insight into you as an individual.
• Highlight and explain specific relevant points in your resume.
• Answer the question, "Why should you hire me?"
• Serve as an example of your written communication style.

Heading, Introduction, Body, Closing